Key Facts
Nike, the renowned American sportswear giant, has appointed a new Chief Strategy Officer (CSO) as part of its efforts to revitalize its business performance. According to an internal memo, Jennifer Hartley, a 14-year veteran at Nike, has been named to the role. She will join the senior leadership team this week, a company representative confirmed.
This leadership change comes as Nike seeks to recover from a year of declining sales and implement a turnaround strategy. Matt Friend, Nike’s Chief Financial Officer (CFO), stated in the memo that Hartley will be responsible for “developing, driving, and executing Nike’s strategic plans.”
The position of Chief Strategy Officer was previously held by Daniel Heaf, who left the company earlier this year. Following his departure, the role of Chief Strategy and Transformation Officer was eliminated, and the team he oversaw was integrated into the finance department.
This move reflects Nike’s broader efforts to streamline its operations and focus on strategic growth under the leadership of CEO Elliott Hill.
Source: Bloomberg via TBS CROSS DIG with Bloomberg
Nike has announced the appointment of Jennifer Hartley as its new Chief Strategy Officer (CSO), marking a significant leadership change aimed at improving the company’s performance. A 14-year veteran at Nike, Hartley will join the senior leadership team this week, as confirmed by a company representative.
This decision is part of Nike’s broader efforts to recover from a year of declining sales and implement a turnaround strategy. According to an internal memo from Matt Friend, Nike’s Chief Financial Officer (CFO), Hartley will be tasked with “developing, driving, and executing Nike’s strategic plans.”
The CSO role was previously held by Daniel Heaf, who departed earlier this year. Following his exit, the position of Chief Strategy and Transformation Officer was eliminated, and the team he led was integrated into the finance department.
Under the leadership of CEO Elliott Hill, this move reflects Nike’s commitment to streamlining operations and focusing on strategic growth.
Source: Bloomberg via TBS CROSS DIG with Bloomberg
