Key Facts
• Tokyo Metropolitan Assembly election voting day is June 22, 2025.
• Election campaign officially begins on June 13, 2025.
• Tokyo Election Commission partners with 61 public bathhouses to encourage voting.
• Flagship locations include Myoho-yu (Toshima Ward) and Hagi-no-yu (Taito Ward).
• Special events include “Election Bath” and distribution of original towels and leaflets.
• 2021 voter turnout was 42.39%, the second-lowest in history.
• Estimated 2021 turnout: 60–70s (50%+), 30s (34.22%), 20s (25.80%).
• Survey shows 30s (20.9%) and 20s (20.5%) are top public bath users.
• Campaign slogan: “Once refreshed, head to the polls!”
Summary
The Tokyo Election Commission has launched a unique initiative to boost youth voter turnout for the June 22, 2025, Tokyo Metropolitan Assembly election. Collaborating with 61 public bathhouses, the campaign aims to engage younger generations, who historically have lower voter participation rates. Events include “Election Bath” experiences, promotional posters, and giveaways like original towels. Data from 2021 shows voter turnout among 20s and 30s was significantly lower than older age groups, while surveys indicate these age groups are frequent public bath users. The campaign’s slogan, “Once refreshed, head to the polls!” highlights the connection between relaxation and civic engagement.
