Key Facts
• June 17: Stockpile rice sold at AEON in Morioka, Iwate Prefecture.
• 1,900 bags of 2022 stockpile rice (5kg each) priced at $15.20 (tax included).
• 230 people lined up before the store opened at 8 a.m.
• 80% of the stock sold by 5 p.m. on the same day.
• AEON Tohoku’s first stockpile rice sale across six prefectures in the region.
• Customers expressed relief over affordable pricing amid rising rice costs.
• Other retailers like Yakudo, Iwate Co-op, and Don Quijote plan future sales.
• Next sale date at AEON Tohoku stores remains undecided.
Summary
On June 17, AEON in Morioka, Iwate Prefecture, sold 1,900 bags of 2022 stockpile rice, marking the first such sale by AEON Tohoku across six prefectures. Priced at $15.20 per 5kg bag, the rice attracted 230 customers who lined up before the store opened at 8 a.m. By 5 p.m., 80% of the stock was sold. Customers appreciated the affordability amid rising rice prices. Other retailers, including Yakudo, Iwate Co-op, and Don Quijote, are preparing for future sales, though AEON Tohoku has not announced its next sale date.
