Key Facts
• Suntory supports Noto’s traditional festivals as a symbol of recovery.
• Many festivals canceled due to earthquakes will resume in 2025.
• Suntory launched the ‘Noto Festival Support Project’ in 2024.
• The project includes beverage provisions for festival participants.
• Sales from the ‘Noto Support Pack’ partially fund the initiative.
• Suntory’s Jiro Miyake promoted the project on MRO Radio on June 18, 2025.
• The company aims to revitalize Noto’s festivals and community spirit.
Summary
Suntory, a leading beverage company, has initiated the ‘Noto Festival Support Project’ to aid the revival of traditional festivals in the earthquake-affected Noto region. Many festivals, previously canceled due to seismic disruptions, are set to resume in 2025. The project, launched in 2024, includes providing beverages to festival participants and donating a portion of sales from the ‘Noto Support Pack.’ Jiro Miyake, head of Suntory’s Hokuriku branch, emphasized the company’s commitment to revitalizing Noto’s cultural heritage and community spirit during a radio appearance on June 18, 2025. Suntory aims to ensure the continuity of these festivals, which serve as a cornerstone of local identity.
