Key Facts
• Toyota plans to increase U.S. prices starting July 1, 2025.
• Average price hike: $270 (approx. ¥39,000) for Toyota cars, $208 (approx. ¥30,000) for Lexus.
• Delivery fees will also rise: $71 (approx. ¥10,000) for Toyota, $108 (approx. ¥15,000) for Lexus.
• Toyota denies direct impact from U.S. tariffs, citing market and competitor trends.
• U.S. 25% auto tariff since April 2025 to reduce Toyota’s operating profit by ¥180 billion.
• Other automakers have also raised prices: Ford increased prices by up to $2,000 in May, Subaru raised prices in June, and Mitsubishi implemented a 2.1% average increase on June 18.
Summary
Toyota announced a price increase for its vehicles in the U.S. starting July 1, 2025, with average hikes of $270 for Toyota-brand cars and $208 for Lexus models. Delivery fees will also rise. The company clarified that the decision is part of routine price adjustments and not directly influenced by the 25% U.S. auto tariff imposed in April 2025. Toyota estimates the tariff will reduce its operating profit by ¥180 billion for the fiscal year. Other automakers, including Ford, Subaru, and Mitsubishi, have also raised prices in response to market conditions.
