Key Facts
• April 2025: Daiwa Supermarket in Okazaki City opens in-house izakaya, ‘Daizakaya’.
• Located near Meitetsu Uto Station, the izakaya serves dishes made from supermarket ingredients.
• Popular menu items include potato salad, simmered beef tendon, and handmade rolled omelets.
• Specialty ingredients like ‘Yume-chan Shiitake’ mushrooms and fresh seafood are featured.
• Family-friendly offerings include fried potatoes and karaage, attracting many families.
• Daily surprise birthday events with personalized messages from the CEO are a major draw.
• CEO Kosei Oyama launched the izakaya to adapt to challenges in supermarket-only operations.
• Evening hours: Open from 5:30 PM, offering a unique dining experience.
Summary
Daiwa Supermarket in Okazaki City, Japan, has opened an in-house izakaya, ‘Daizakaya,’ in April 2025 to diversify its business. The izakaya features dishes made from the supermarket’s fresh ingredients, including popular items like potato salad, simmered beef tendon, and handmade rolled omelets. Unique offerings such as ‘Yume-chan Shiitake’ mushrooms and fresh seafood enhance the menu. Family-friendly options and daily surprise birthday events have made the izakaya a hit among locals. CEO Kosei Oyama initiated this venture to overcome challenges in traditional supermarket operations, providing a new way to enjoy the store’s renowned delicacies. The izakaya operates from 5:30 PM, offering a fresh take on dining within a supermarket setting.
