Key Facts
• June 23, 2025: Lawson opens its first ‘Real×Tech Convenience’ store in Tokyo.
• Store integrates digital technology, including AI and communication systems from KDDI.
• AI cameras analyze customer behavior to display recommended products on digital signage.
• Touch-sensitive price rails provide detailed product information and real-time updates.
• Robots handle cleaning, cooking, and stocking tasks to address labor shortages.
• Automated systems assist with age-restricted product sales using 3D avatars.
• Second store to open next month in KDDI’s new headquarters in Takanawa Gateway City.
• Lawson aims to expand digital technology to domestic and international stores.
Summary
Lawson has launched its first ‘Real×Tech Convenience’ store in Tokyo, blending advanced digital technologies to enhance customer convenience and address labor shortages. The store uses AI cameras to analyze customer behavior, offering personalized product recommendations and promotions via digital signage. Touch-sensitive price rails provide detailed product information, while robots manage cleaning, cooking, and stocking tasks. Age-restricted product sales are facilitated by 3D avatars at unmanned registers. This initiative, supported by KDDI and Mitsubishi Corporation, aims to improve customer satisfaction and operational efficiency. A second store is set to open next month, with plans to expand the concept globally.
