Key Facts
• On June 25, Ito En announced price hikes for 195 products starting October 1.
• Retail prices will increase by 2.4% to 22.2% due to rising costs.
• ‘Oi Ocha Green Tea’ (600ml) will rise from ¥194 to ¥216 (tax included).
• ‘Tully’s Coffee Barista’s Black’ (390ml) will increase from ¥194 to ¥237.
• Approximately half of Ito En’s products are affected by the price hike.
• This marks the fourth consecutive year of price increases for the company.
• Other beverage giants, including Coca-Cola, Suntory, Asahi, and Kirin, will also raise prices in October.
Summary
Ito En announced on June 25 that it will raise prices for 195 bottled beverage products starting October 1, citing increased labor and raw material costs. Retail prices will rise by 2.4% to 22.2%, marking the fourth consecutive year of price hikes. Key products affected include ‘Oi Ocha Green Tea’ (600ml), which will increase from ¥194 to ¥216, and ‘Tully’s Coffee Barista’s Black’ (390ml), which will rise from ¥194 to ¥237. Approximately half of the company’s products will see price adjustments. Other major beverage brands, such as Coca-Cola, Suntory, Asahi, and Kirin, are also set to implement price increases in October.
