Key Facts
• June 25, 2025: Zoff announces “SUNCUT Glasses” with 100% UV protection.
• UV exposure in Japan is increasing; only 20% of people wear sunglasses daily.
• WHO states over 50% of lifetime UV exposure occurs before age 18.
• Zoff collaborates with Tokyo’s Joshi Sei Gakuin School to integrate sunglasses into uniforms.
• Students selected sunglasses with light lenses and thin frames for compatibility with uniforms.
• Trial use of selected sunglasses begins during summer vacation.
• Zoff aims to raise Japan’s sunglasses usage to match Western levels.
• Zoff’s initiative seeks to dispel negative stereotypes about sunglasses.
• The project aligns with the school’s goal of promoting student health awareness.
Summary
Zoff, a leading eyewear brand, has introduced “SUNCUT Glasses,” sunglasses designed to protect students’ eyes from increasing UV exposure in Japan. Collaborating with Joshi Sei Gakuin School in Tokyo, Zoff aims to integrate sunglasses into school uniforms, promoting eye health among young people. Students participated in selecting designs that complement their uniforms, with trial use starting this summer. The initiative addresses low sunglasses usage in Japan, currently at 20%, and aims to normalize their use by dispelling negative stereotypes. Zoff’s efforts align with WHO findings that over half of lifetime UV exposure occurs before age 18, emphasizing the importance of early protection. The company plans to expand this initiative to more schools and increase public awareness of eye health.
