Key Facts
• On June 25, 2025, Zoff announced “SUNCUT Glasses,” sunglasses that block 100% UV rays.
• UV exposure in Japan has been increasing due to environmental changes, with only 20% of people using sunglasses daily.
• WHO states over 50% of lifetime UV exposure occurs before age 18.
• Zoff partnered with Joshi Sei Gakuin Middle and High School to integrate sunglasses into uniforms.
• Students selected sunglasses with light lenses and thin frames to match summer uniforms.
• Trial use of seven selected designs begins during summer vacation.
• Zoff aims to raise Japan’s 20% sunglasses usage rate to match Western countries.
• CEO Hiroshi Ueno emphasized the irreversible damage UV rays cause to eyes from a young age.
• Zoff has conducted educational outreach on eye health for younger generations.
• The initiative seeks to normalize sunglasses in schools and improve public perception of the accessory.
Summary
Zoff, a leading eyewear brand, has introduced “SUNCUT Glasses,” sunglasses designed to block 100% UV rays, as part of a new initiative to protect students’ eyes. Partnering with Joshi Sei Gakuin Middle and High School in Tokyo, Zoff aims to integrate sunglasses into school uniforms. This move addresses increasing UV exposure in Japan, with only 20% of the population currently using sunglasses daily. Students selected designs that complement their uniforms, with trial use starting during summer vacation. Zoff’s CEO, Hiroshi Ueno, highlighted the importance of early UV protection, supported by WHO data showing over half of lifetime UV exposure occurs before age 18. The initiative also seeks to change public perceptions of sunglasses, promoting their use as a health necessity rather than a fashion statement. Zoff aims to increase sunglasses adoption in Japan to match Western standards.
