Key Facts
• May 2025: Underground idol concert held in Changsha, Hunan Province.
• Over 10 female idol groups performed for around 60 young fans.
• Underground idols, inspired by Japanese culture, are called ‘underground idols’ in China.
• In 2023, there were about 40 groups in cities like Shanghai and Changsha.
• By March 2025, the number of groups exceeded 250.
• Most idols balance their careers with studies or other jobs.
• Performances occur in live houses across Shanghai, Beijing, and regional cities.
• Producer Zhao Beichen, 31, aims to create a unique Chinese idol culture.
• Efforts include increasing original Chinese songs to attract non-Japanese idol fans.
Summary
China’s underground idol scene is experiencing rapid growth, with over 250 groups active as of March 2025, compared to just 40 in 2023. Inspired by Japanese idol culture, these groups, known locally as ‘underground idols,’ perform in live houses across major cities like Shanghai and Beijing. Many idols juggle their performances with studies or other jobs. A recent concert in Changsha featured over 10 female groups, drawing around 60 young fans. Producer Zhao Beichen envisions a distinct Chinese idol culture, focusing on original Chinese songs to appeal to a broader audience, including those uninterested in Japanese idols.
