Key Facts
• Daiwa House and Suntory to resume Fuji TV commercials starting next month.
• Daiwa House will fully restart commercials on July 1.
• Previously, Daiwa House only aired ads during the anime “Sazae-san” since May.
• Decision follows Fuji TV parent company’s shareholder meeting on June 25.
• Shareholder meeting highlighted refreshed management and ongoing reforms.
• Suntory plans to resume commercials on Fuji TV within July.
• Many companies halted Fuji TV ads since January due to controversies.
• From April to June, only 28% of last year’s advertisers aired commercials.
Summary
Daiwa House and Suntory will resume airing commercials on Fuji TV starting next month. Daiwa House plans a full restart on July 1, expanding beyond its limited ads during “Sazae-san” since May. This decision follows the June 25 shareholder meeting of Fuji TV’s parent company, which emphasized management reforms. Suntory also confirmed plans to resume commercials in July. Many companies had suspended ads on Fuji TV since January due to controversies, with advertiser numbers from April to June dropping to 28% of the previous year.
