Key Facts
• On July 1, the Kanto-Shinetsu Regional Taxation Bureau released 2025 land price data.
• Average land price change in Tochigi Prefecture: +0.1% (2024: -0.2%).
• First increase since 1992, marking a 33-year milestone.
• Highest land price: Utsunomiya Station East Exit Rotary, ¥340,000/m² (2024: ¥330,000/m²).
• Utsunomiya’s rise linked to the 2023 launch of next-gen LRT system.
• Largest increase: Oyama City, Station East Street 1-chome, ¥130,000/m² (+4.0%).
• 8 tax office areas: 2 saw increases, 5 remained flat, 1 declined.
• Expert analysis attributes rise to stable housing demand and low interest rates.
Summary
Land prices in Tochigi Prefecture have risen for the first time in 33 years, with a 0.1% average increase in 2025 compared to a 0.2% decline in 2024. The highest land price was recorded near Utsunomiya Station East Exit Rotary at ¥340,000 per square meter, driven by the 2023 launch of a next-generation light rail transit (LRT) system. Oyama City saw the largest increase at 4.0%, reaching ¥130,000 per square meter. Of the eight tax office areas, two experienced increases, five remained stable, and one declined. Experts attribute the rise to steady housing demand and a low-interest-rate environment.
