Key Facts
• On January 1, 2025, land price data for Nagano Prefecture was released.
• Average land price change across 5,087 sites rose by 0.6% for the second year.
• Hakuba Village’s Wadanosen Road saw a 32.4% increase, the highest nationwide.
• Price per square meter in Hakuba reached 49,000 yen.
• Nagano City’s Nagano Station Front Street recorded the highest price at 295,000 yen/m².
• Four locations, including Kiso Town’s Honmachi Street, experienced price declines.
• Honmachi Street saw a 4.2% drop, ranking 7th worst nationwide.
• Foreign luxury hotels are expanding in Hakuba, attracting wealthy investors.
• Analysts predict continued growth, citing affordability compared to Niseko, Hokkaido.
Summary
Land prices in Nagano Prefecture have risen for the second consecutive year, with Hakuba Village leading the nation in growth. The Wadanosen Road in Hakuba saw a 32.4% increase, reaching 49,000 yen per square meter, driven by the influx of foreign luxury hotels targeting affluent tourists. Analysts highlight Hakuba’s appeal as a more affordable alternative to Niseko, Hokkaido, predicting sustained growth and expanded investment interest in surrounding areas. Meanwhile, Nagano City recorded the highest land price in the prefecture at 295,000 yen per square meter. However, some areas, such as Kiso Town’s Honmachi Street, experienced declines, with a 4.2% drop ranking among the worst nationwide.
