Key Facts
• On July 3, Amemiya Printing held a donation ceremony at Iida Central Nursery School.
• The company donated approximately 7,000 Tanabata strips to childcare facilities in Iida and Shimoina.
• This initiative began in 2020 during the COVID-19 pandemic and has continued for six years.
• The project started with Amabie-themed stickers and evolved into Tanabata strips.
• In 2022, the strips were redesigned as “Starry Sky Wish Garlands” with a garland-style format.
• This year, the strips were further improved with larger sizes and enhanced designs.
• 53 children participated in the ceremony, decorating a large Milky Way with the strips.
• Children expressed gratitude by singing songs and sharing heartfelt thanks.
• The strips will be displayed on bamboo leaves on August 4 and taken home after the Tanabata event on August 6.
• CEO Daiki Iwai emphasized the importance of creating memories and promoting Tanabata culture.
Summary
Amemiya Printing, based in Iida City, donated approximately 7,000 original Tanabata strips to childcare facilities in Iida and Shimoina on July 3. This marks the sixth year of the initiative, which began during the COVID-19 pandemic in 2020. Initially inspired by Amabie-themed stickers, the project has evolved into a community-focused effort, with the strips redesigned as “Starry Sky Wish Garlands” in 2022. This year, the strips were further improved with larger sizes and enhanced designs. During the donation ceremony at Iida Central Nursery School, 53 children decorated a large Milky Way with the strips and expressed their gratitude through songs and heartfelt messages. The strips will be displayed on bamboo leaves on August 4 and taken home after the Tanabata event on August 6. CEO Daiki Iwai highlighted the initiative’s goal of creating lasting memories and fostering awareness of Tanabata traditions among children.
