Key Facts
• July 2, 2025: ‘Food Election 2025’ launched at Hankyu Umeda Main Store, Osaka.
• Nine categories compete for the top spot in the food section.
• Categories include ‘Energizing Future Bento Party’ and ‘Snack Heaven Sweet Party.’
• Voting open until July 17, 5:00 PM, via in-store ballot box and website.
• Results announced on July 18, with prizes for 15 voters.
• Prize: 18-piece vanilla sandwich cookies from ‘VANI’ specialty store.
• Campaign includes speeches by section managers acting as ‘party leaders.’
• Unique campaign slogans, posters, and YouTube broadcasts promote the event.
• Aim: Encourage visitors to explore less-visited store sections.
Summary
The Hankyu Umeda Main Store in Osaka launched the ‘Food Election 2025’ on July 2, 2025, to determine the most popular food section. Nine categories, such as the ‘Energizing Future Bento Party’ and ‘Snack Heaven Sweet Party,’ are competing for the top spot. Visitors can vote until July 17 through an in-store ballot box or the store’s website. Results will be announced on July 18, with 15 voters winning a prize of 18 vanilla sandwich cookies from the specialty store ‘VANI.’ The event features campaign speeches by section managers, creative slogans, posters, and YouTube broadcasts to attract attention. The initiative aims to highlight the store’s diverse offerings and encourage customers to explore less-frequented areas.
