Key Facts
• Survey conducted by MyVoiceCom from June 1–7, 2025, with 11,695 respondents.
• ‘Rakuten Point’ ranked 1st with 75.7% usage, followed by ‘V Point’ (53.6%) and ‘d Point’ (49.7%).
• Respondents favored Rakuten for its integration with shopping, mobile, and banking services.
• Top facilities for point usage: supermarkets (67.3%), drugstores (61.2%), and convenience stores (53.8%).
• 66.4% use common point service apps, while 41.1% use store-specific apps.
• Point app usage has increased since 2019, reflecting growing digital adoption.
Summary
A recent survey by MyVoiceCom revealed that ‘Rakuten Point’ is the most used point service in Japan, with 75.7% of respondents favoring it. ‘V Point’ and ‘d Point’ followed in popularity. Users highlighted Rakuten’s ecosystem, which integrates shopping, mobile, and banking, as a key advantage. Supermarkets, drugstores, and convenience stores were the top venues for point usage. Additionally, 66.4% of respondents use common point service apps, while 41.1% rely on store-specific apps. The study also noted a steady increase in point app adoption since 2019, indicating a shift toward digital solutions. The survey was conducted online with 11,695 participants from June 1–7, 2025.
