Key Facts
• SNS platforms are central to campaigns in the 2025 House of Councillors election.
• Over 80% of internet users in Japan utilize SNS, with peak usage in their 20s.
• Candidates in Aomori actively use platforms like X (formerly Twitter) and TikTok.
• Risks include misinformation and extreme claims influencing elections, as seen in past cases.
• Experts highlight the growing influence of SNS on public opinion and voting behavior.
• Middle-aged voters (30s-50s) are more susceptible to emotional appeals like ‘hatred.’
• Experts stress the need for rational evaluation of policies beyond emotional content.
• Minister of Internal Affairs emphasizes verifying the accuracy of SNS information.
• Voters are encouraged to cross-check sources and critically assess shared content.
Summary
The 2025 House of Councillors election in Aomori highlights the increasing role of SNS in political campaigns. Platforms like X and TikTok allow candidates to share videos and updates, but they also pose risks of misinformation and emotional manipulation. Experts note that middle-aged voters, burdened by taxes and social insurance, are particularly influenced by emotional appeals such as ‘hatred,’ which can drive voting behavior. While younger ‘SNS generations’ are more cautious, the overall impact of SNS on elections is undeniable. Authorities and experts urge voters to verify information sources and prioritize rational evaluation of policies over emotional content.
