Key Facts
• Linda Yaccarino announced resignation as CEO of X on July 9, 2025.
• She served as CEO of X (formerly Twitter) since June 2023.
• Reason for resignation and successor remain undisclosed.
• Yaccarino thanked Elon Musk for entrusting her with transforming X into a ‘super app.’
• Elon Musk acquired Twitter in October 2022 for $44 billion (approx. ¥6.4 trillion).
• Yaccarino previously led the advertising division at NBCUniversal.
• As CEO, she worked to regain advertisers who had paused spending after Musk’s acquisition.
• X faced financial struggles post-acquisition due to advertiser withdrawals.
• Musk reinstated some accounts previously suspended for problematic posts.
• X’s rebranding from Twitter included a focus on free speech and operational overhaul.
Summary
Linda Yaccarino, CEO of X (formerly Twitter), announced her resignation on July 9, 2025, after serving since June 2023. While the reasons for her departure and her successor remain unclear, Yaccarino expressed gratitude to Elon Musk for entrusting her with the mission of transforming X into a ‘super app.’ Musk, who acquired Twitter in October 2022 for $44 billion, thanked Yaccarino for her efforts. During her tenure, Yaccarino focused on rebuilding relationships with advertisers who had paused spending following Musk’s acquisition. Despite these efforts, X faced financial challenges due to advertiser withdrawals and operational changes. Yaccarino’s resignation marks a significant leadership shift for the platform as it continues its evolution under Musk’s vision.
