Key Facts
• July 2, 2025: ‘Soat’ celebrates its first anniversary in Mito’s Shimomachi shopping district.
• Owner Taisei Masuda, originally from Tsuchiura, opened the salon in July 2024.
• ‘Soat’ stands for ‘Shade of a Tree,’ symbolizing a welcoming gathering space.
• Services include haircuts, eyebrow salon, vintage clothing, café, bar, and custom suits.
• Custom suit brand ‘Nonnoble’ launched in May 2025, starting at approximately ¥100,000.
• Customer base: 90% male, with visitors from Aichi and Kanagawa prefectures.
• Café collaborates with ‘Saza Coffee,’ offering a cozy, luxurious dining experience.
• Pricing: Haircuts from ¥6,600; eyebrow perm and cut from ¥6,600.
• Membership program (¥1,000/month) launched July 1, 2025, offering discounts and perks.
• Operating hours: Mon/Thu 1 PM–8 PM; Tue/Fri/Sat/Sun 10 AM–6 PM; closed Wed and 1st/3rd Tue.
Summary
Hair salon ‘Soat,’ located in Mito’s Shimomachi shopping district, marked its first anniversary on July 2, 2025. Founded by Taisei Masuda, the salon offers a unique blend of services, including haircuts, eyebrow styling, vintage clothing sales, a café, and a bar. In May 2025, ‘Soat’ introduced the custom suit brand ‘Nonnoble,’ catering to male customers with prices starting at ¥100,000. The salon’s café collaborates with ‘Saza Coffee,’ creating a warm, luxurious atmosphere. With a 90% male clientele, some customers travel from Aichi and Kanagawa. A new membership program launched in July 2025 provides discounts and exclusive benefits. Masuda aims to create a space where visitors can relax and enjoy a personalized experience, contributing to the revitalization of Ibaraki’s beauty industry.
