Key Facts
• On July 9, 2025, Raksul announced a new direct mail service.
• The service uses QR codes tailored to individual customers.
• Messages are personalized based on customer attributes and purchase history.
• QR codes notify advertisers when scanned by recipients.
• Recipients can access detailed product information or samples via the QR code.
• Raksul aims to generate annual revenue of 10 billion yen by 2028.
Summary
Raksul, a company specializing in online printing services, introduced a new direct mail service on July 9, 2025. This innovative service incorporates QR codes customized for each customer, enabling personalized messages based on individual attributes and purchase history. When recipients scan the QR codes, advertisers are notified, and recipients can access additional product details or samples. Raksul has set an ambitious goal of achieving 10 billion yen in annual revenue from this service by 2028.
