Key Facts
• July 10: Exceltur predicts sharp slowdown in Spain’s summer tourism revenue growth.
• Q3 2025 revenue expected to rise 2.7%, down from 6.3% in Q3 2024.
• Spain remains the world’s second-largest tourist destination.
• Record-high visitor numbers anticipated despite global economic uncertainties.
• German and French tourist numbers expected to decline.
• UK, US, Japan, and China visitors to increase, though growth will slow.
• Currency fluctuations have reduced US visitor growth since late 2024.
• European travelers favor regional destinations; Asian tourists increasingly choose Europe.
• Exceltur VP Oscar Perelli forecasts US visitor slowdown to persist through 2025.
Summary
Spain’s tourism sector is expected to see record visitor numbers this summer, despite a significant slowdown in revenue growth. Industry group Exceltur forecasts a 2.7% year-on-year revenue increase for Q3 2025, a sharp decline from 6.3% in the same period last year. Global economic uncertainties, including US trade negotiations, are cited as key factors. While German and French tourist numbers are set to drop, visitors from the UK, US, Japan, and China will continue to grow, albeit at a slower pace. Exceltur’s Vice President, Oscar Perelli, attributes the US slowdown to currency fluctuations, a trend likely to persist through 2025. Meanwhile, European travelers are favoring regional destinations, and more Asian tourists are choosing Europe over the US. Spain remains the world’s second-largest tourist destination, underscoring its enduring appeal.
