Key Facts
• The Upper House election will be held on July 20, 2025.
• 13 candidates are competing for 3 seats in the Fukuoka constituency.
• Candidates were surveyed on their use of SNS for election campaigns.
• Responses highlight platforms like YouTube, Instagram, TikTok, and X.
• Candidates emphasize direct communication and policy dissemination via SNS.
• Benefits cited include broader reach and real-time interaction with voters.
• Concerns include misinformation, hate speech, and the need for fact-checking.
• Some candidates prioritize in-person engagement over digital outreach.
• The survey reflects diverse strategies for leveraging SNS in modern elections.
Summary
Ahead of the July 20, 2025 Upper House election, 13 candidates from Fukuoka’s constituency shared their strategies for using social media (SNS) in campaigns. Platforms like YouTube, Instagram, TikTok, and X are central to their outreach, enabling real-time interaction and policy dissemination. While some candidates focus on SNS to connect with younger voters, others prioritize in-person engagement, using SNS as a supplementary tool. Benefits include broader reach and faster communication, but concerns over misinformation and hate speech persist. The survey highlights the evolving role of SNS in modern elections, reflecting both opportunities and challenges for candidates.
