Key Facts
• President Trump criticized Japan for not buying American cars (2025).
• American cars hold only 0.3% of Japan’s new car sales market.
• Common perceptions: “poor fuel efficiency,” “unreliable,” and “too large for Japanese roads.”
• Recent models are comparable in size and reliability to Japanese cars.
• Saitama-based dealership Witec specializes in American cars, showcasing over 30 unique models.
• Witec’s CEO highlights SUVs’ power and durability, countering negative stereotypes.
• Classic American cars from the 1950s-70s remain operational, showcasing their toughness.
• Challenges include higher costs and longer repair times for American cars.
• CEO emphasizes the appeal of owning rare, bold, and stylish vehicles in Japan.
Summary
President Trump expressed dissatisfaction with Japan’s low purchase rate of American cars, which account for just 0.3% of new car sales in the country. Despite stereotypes of poor fuel efficiency and unreliability, recent American car models are comparable to Japanese vehicles in size and performance. Witec, a dealership in Saitama, highlights the unique appeal of American cars, including their power, durability, and exclusivity. While challenges like higher costs and repair times persist, enthusiasts value the bold designs and rarity of these vehicles. The potential for American cars to gain a stronger foothold in Japan remains, driven by their distinct charm and functionality.
