Key Facts
• July 14, Panasonic announced the launch of its new clipper series, “The Barikan.”
• First model, ER-XT70, to debut in Japan and Europe in September 2025.
• U.S. market entry planned for December 2025; expansion in Asia also targeted.
• Goal: Achieve $100 billion in professional clipper sales by fiscal year 2030.
• Currently holds top market share in Japan, Germany, France, and Italy.
• “Fade” hairstyle trend boosts demand for professional barber tools.
• Focus on product design, usability, and Japanese manufacturing quality.
• Plans to develop products for various hair types and expand product lineup.
• Establishing training and information-sharing hubs in Japan, Europe, and the U.S.
Summary
Panasonic has unveiled its new professional clipper series, “The Barikan,” targeting barbers and hairstylists. The first model, ER-XT70, will launch in Japan and Europe in September 2025, followed by a U.S. market entry in December. With a focus on design, usability, and Japanese manufacturing quality, Panasonic aims to capitalize on the growing popularity of the “fade” hairstyle and the increasing influence of barbers. The company plans to expand its product lineup to cater to various hair types and establish training and information-sharing hubs in Japan, Europe, and the U.S. Currently leading the market in Japan, Germany, France, and Italy, Panasonic aims to grow its professional clipper business to $100 billion by fiscal year 2030.
