Key Facts
• July 17, 2025: Agoda announced measures to address booking issues in Japan.
• June 26, 2025: Stopped handling inventory via specific third-party suppliers.
• Plans include AI-based monitoring to remove inaccurate content automatically.
• Strengthening management of third-party suppliers over the next few months.
• Localized 24/7 support to address check-in issues for partners and customers.
• Reports of unconfirmed bookings at hotels like Toyoko Inn and Hoshino Resorts.
• Japan’s Tourism Agency requested operational improvements in March and July 2025.
• CEO Omri Morgenshtern emphasized Japan as a key market for Agoda.
Summary
Agoda, a subsidiary of Booking Holdings, has announced measures to address recurring booking issues in Japan. Effective June 26, 2025, the company ceased handling inventory from certain third-party suppliers and plans to implement an AI-based monitoring system to remove inaccurate content. Over the coming months, Agoda will enhance its management of third-party suppliers and localize 24/7 customer support to address check-in problems. The move follows reports of unconfirmed bookings at major hotels like Toyoko Inn and Hoshino Resorts, prompting Japan’s Tourism Agency to request operational improvements in March and July 2025. CEO Omri Morgenshtern reaffirmed Agoda’s commitment to meeting Japan’s high consumer standards.
