Key Facts
• July 20, 2025: Fresh edamame stand opens in Tsuruoka, Yamagata Prefecture.
• Operated by “Oizumi Edamame Direct Sales Group,” led by Fumiko Sugawara.
• Location: JA Tsuruoka Central Branch parking lot, Hakusan area.
• Products: Early variety “Komaki” now available; main variety “Hakusan” starts August 18.
• Pricing: 1 kg with stems or 600 g bag without stems, both priced at ¥900.
• First day sales: Approximately 100 kg of edamame sold.
• Operating hours: Daily from 8:30 AM to noon, until late August or sellout.
• Increased planting this year despite last year’s heavy rain impacts.
• Customer feedback: Local teacher Akiya Takeda praised the edamame’s sweetness and flavor.
• Expected higher harvest this year if weather remains favorable.
Summary
A direct sales stand for freshly harvested edamame, a summer specialty of Tsuruoka, opened on July 20, 2025, in the Hakusan area. Operated by the Oizumi Edamame Direct Sales Group, the stand offers early varieties like “Komaki” and will introduce the main variety “Hakusan” in mid-August. Priced at ¥900 per bundle or bag, the stand sold approximately 100 kg on its first day. Despite challenges from last year’s heavy rains, increased planting this year is expected to yield a higher harvest, weather permitting. Open daily until late August, the stand has already drawn praise for the edamame’s exceptional sweetness and flavor.
