Key Facts
• Nintendo Switch 2 launched in Japan on June 5, 2025.
• Over 1.5 million units sold domestically within the first month.
• Sales pace surpasses Game Boy Advance, Nintendo DS, and PlayStation 2.
• Initial sales are three times faster than the original Nintendo Switch (2017).
• Monthly sales of bundled game “Mario Kart World” reached 1.18 million units.
• Japanese model priced at ¥49,980, over ¥10,000 cheaper than U.S. version.
• Nintendo aims to sell 15 million units globally in the first year.
• Supply shortages persist, leading to inflated resale prices (30% higher on platforms like Mercari).
• Official lottery system for purchasing has been conducted four times, with a fifth ongoing.
• Upcoming titles include “Donkey Kong Bonanza” and “Pokémon Legends ZA” for holiday season.
• Nintendo faces challenges in expanding supply chains amid global demand and trade policies.
Summary
Nintendo Switch 2 has achieved record-breaking sales, with over 1.5 million units sold in Japan within its first month of release, surpassing previous benchmarks set by iconic consoles like the Game Boy Advance and PlayStation 2. The console’s competitive pricing strategy, particularly in Japan, has contributed to its success despite limited design changes from its predecessor. However, supply shortages have led to inflated resale prices and restricted availability, with official lotteries and limited retail sales unable to meet demand. Nintendo aims to sell 15 million units globally in its first year, supported by upcoming game releases such as “Donkey Kong Bonanza” and “Pokémon Legends ZA.” The company is working to address supply chain challenges to sustain momentum and meet consumer demand.
