Key Facts
• Kellanova, maker of Pringles, plans to remove synthetic dyes by 2028.
• 80% of retail foods and 95% of school foods in North America already dye-free.
• U.S. school meals to eliminate synthetic dyes by the 2026-27 academic year.
• Initiative aligns with industry trends to reduce additives under regulatory pressure.
• Kellanova emphasizes maintaining quality and safety while meeting consumer preferences.
Summary
Kellanova, the U.S. food giant behind Pringles, has announced plans to eliminate synthetic dyes from all consumer products by 2028. This move follows broader industry efforts to reduce additives, partly driven by regulatory pressures during the Trump administration. The company has already achieved significant progress, with 80% of its retail foods and 95% of school-targeted products in North America free of synthetic dyes. Additionally, Kellanova aims to remove these dyes from U.S. school meal offerings by the 2026-27 academic year. The company reaffirmed its commitment to maintaining product quality and safety while addressing consumer needs and preferences.
