Key Facts
• Albertsons CEO Susan Morris noted a significant rise in cottage cheese sales.
• TikTok videos with #cottagecheese have over 86,000 posts and 5.3M views for top content.
• Popular recipes include using cottage cheese in pancakes, bagels, flatbreads, and ice cream.
• GLP-1 drugs like Wegovy and Ozempic also contribute to demand for high-protein foods.
• Albertsons focuses on protein-rich, low-carb products to meet growing health-conscious trends.
• Good Culture, a cottage cheese producer, reported increased sales in 2023.
• Albertsons emphasizes TikTok’s role in promoting creative uses of cottage cheese.
Summary
Cottage cheese sales are surging at Albertsons, with CEO Susan Morris highlighting TikTok’s influence on this trend. Videos featuring #cottagecheese have gained significant traction, showcasing creative recipes like cottage cheese pancakes and ice cream. Additionally, the rise of GLP-1 weight-loss drugs, which encourage high-protein diets, has further boosted demand. Albertsons is capitalizing on this trend by focusing on protein-rich, low-carb products. Good Culture, a cottage cheese producer, also reported increased sales in 2023, aligning with the growing popularity of cottage cheese on social media platforms.
