Key Facts
• JR Kyushu and SOU FRAGRANCE launched a fragrance pilot test on July 25, 2025.
• The test runs until August 24, 2025, at Orio Station’s ticket office.
• A custom fragrance, “Awai–Orio’s Scent,” was developed using 100% natural essential oils.
• The fragrance combines pink grapefruit, eucalyptus, cypress, frankincense, sandalwood, and benzoin.
• The project aims to enhance spatial comfort and emotional memory for station users.
• Orio Station, built in 1916, was Japan’s first multi-level crossing station.
• The station underwent a 20-year redevelopment, reopening in January 2021 with a simplified structure.
• The concept “A Station That Calms the Mind” blends historical and modern elements.
• Surveys will assess the fragrance’s impact on users’ emotional memory.
• Future plans include expanding the concept to other stations and urban spaces.
Summary
JR Kyushu and SOU FRAGRANCE have initiated a fragrance branding pilot at Orio Station, running from July 25 to August 24, 2025. The project features a custom scent, “Awai–Orio’s Scent,” crafted from natural essential oils to enhance spatial comfort and emotional memory. Orio Station, a historically significant site, was modernized in 2021 after a 20-year redevelopment. The initiative, themed “A Station That Calms the Mind,” integrates historical and contemporary elements. Surveys will evaluate the fragrance’s impact, with potential expansion to other stations and urban environments.
