Key Facts
• July 28, Audi revised its 2025 full-year forecast downward.
• Revenue forecast lowered from €67.5-72.5 billion to €65-70 billion ($760-820 billion).
• Operating profit margin adjusted from 7-9% to 5-7%.
• U.S. import tariffs raised to 15% from 27.5%, impacting EU car imports.
• Audi is evaluating the impact of the U.S.-EU trade agreement signed on July 27.
• Analyst Fabio Herscher noted Audi’s competitive disadvantage due to lack of U.S. production facilities.
• Audi remains one of the automakers most affected by U.S. tariffs.
Summary
Audi, a luxury car brand under Volkswagen, has revised its 2025 full-year forecast downward, citing increased U.S. import tariffs and ongoing restructuring costs. Revenue projections were reduced to €65-70 billion, with operating profit margins adjusted to 5-7%. The U.S.-EU trade agreement, which lowered tariffs on EU car imports to 15%, is under evaluation by Audi. However, analysts highlight Audi’s competitive disadvantage due to its lack of U.S. manufacturing facilities, making it one of the automakers most affected by these tariffs.
