Key Facts
• July 29, L’Oréal CEO Nicolas Hieronimus criticized the EU-US tariff agreement.
• The agreement imposes a 15% tariff on most EU imports, including cosmetics.
• L’Oréal seeks tariff exemptions for its products, citing high cost concerns.
• 30% of L’Oréal’s U.S. sales come from imported products.
• The company may consider price increases or boosting U.S. production.
• L’Oréal’s U.S. sales rose year-on-year in Q2 2025, driven by new product launches.
• Hieronimus plans to send letters to EU leaders and trade negotiators.
• The CEO awaits the conclusion of U.S. trade negotiations before making decisions.
Summary
L’Oréal CEO Nicolas Hieronimus has expressed concerns over the EU-US tariff agreement, which imposes a 15% tariff on most EU imports, including cosmetics. He warned that the deal could lead to high costs and announced plans to seek tariff exemptions for L’Oréal products. Currently, 30% of the company’s U.S. sales rely on imported goods. While L’Oréal may consider price hikes or increased U.S. production, Hieronimus emphasized waiting for the conclusion of U.S. trade negotiations before making any decisions. Despite these challenges, L’Oréal’s U.S. sales grew in Q2 2025, supported by new product launches and improved demand for cosmetics and hair care products.
