Key Facts
• July 30: Major automakers reported global sales for January–June 2025.
• Total sales: 12.19 million units, up 1.3% year-on-year.
• Toyota: 5.5% increase, driven by strong hybrid vehicle sales in North America.
• Daihatsu: 30% growth, recovering from certification issues.
• Mazda and Subaru: Positive growth, contributing to four companies with gains.
• Nissan: 5.7% decline due to ongoing financial struggles.
• Honda: 5.1% drop, impacted by challenges in the Chinese market.
• Suzuki and Mitsubishi: Sales fell below last year’s levels.
• Exports: Four companies, including Suzuki and Mazda, saw declines in Europe.
• Honda exports: 16.2% increase, supported by U.S. demand for the Civic.
• Subaru exports: 20% growth, boosted by strong performance of new models.
Summary
Global auto sales for the first half of 2025 rose 1.3% year-on-year to 12.19 million units, as reported by eight major automakers. Toyota led with a 5.5% increase, driven by hybrid vehicle demand in North America, while Daihatsu saw a 30% recovery following certification issues. Mazda and Subaru also posted gains. However, Nissan and Honda faced declines of 5.7% and 5.1%, respectively, with Honda struggling in the Chinese market. Suzuki and Mitsubishi also reported lower sales. Export trends varied, with Suzuki and Mazda experiencing declines in Europe, while Honda and Subaru saw significant growth in the U.S. market, supported by strong demand for the Civic and new Subaru models.
