Key Facts
• Fuji TV’s parent company reported a $127 million operating loss for April-June 2025.
• Ad revenue fell to less than 20% of the previous year’s level during the same period.
• Approximately 70% of sponsors paused commercials on Fuji TV by late June.
• Fuji TV alone recorded a $189 million net loss for the quarter.
• Companies like Toyota, Nissan, and Suntory have resumed advertising, showing signs of recovery.
• Full-year forecast revised from $17 million operating profit to $120 million operating loss.
• Delayed recovery in ad revenue cited as the primary reason for the downward revision.
Summary
Fuji TV’s parent company faced a significant financial setback in the April-June 2025 quarter, reporting a $127 million operating loss. This was largely due to a sharp decline in ad revenue, which dropped to less than 20% of the previous year’s level, as 70% of sponsors paused commercials following a public controversy involving a celebrity. Fuji TV alone posted a $189 million net loss. While major advertisers like Toyota, Nissan, and Suntory have resumed commercials, the recovery in ad revenue has been slower than expected. Consequently, the company revised its full-year forecast from a $17 million operating profit to a $120 million operating loss.
