Key Facts
• Lawson launched its new hot snack, ‘Round Chicken,’ on July 29, 2025.
• The product is priced at 248 yen per piece.
• In just three days, sales reached approximately 1.43 million units.
• ‘Round Chicken’ was developed based on customer demand for flavorful, juicy fried chicken.
• Compared to the standard ‘L-Chiki,’ the batter ratio was reduced by 10% for enhanced juiciness.
• Around 50% of buyers are men aged 30–50.
• Sales peak during evening and nighttime, often purchased as side dishes or snacks.
• Shizuoka Prefecture recorded the highest sales, followed by Fukui, Fukushima, Hokkaido, and Shimane.
• Sales trends indicate stronger performance outside the Tokyo metropolitan area.
Summary
Lawson’s new hot snack, ‘Round Chicken,’ has achieved remarkable success, selling approximately 1.43 million units within three days of its July 29, 2025 launch. Priced at 248 yen, the product was developed to meet customer demand for flavorful and juicy fried chicken. By reducing the batter ratio by 10% compared to the standard ‘L-Chiki,’ Lawson enhanced the product’s juiciness and texture. The snack has gained significant popularity among men aged 30–50, with sales peaking during evening hours as a side dish or snack. Shizuoka Prefecture led sales, followed by other non-metropolitan regions, highlighting its appeal beyond urban centers.
