Key Facts
• August 1, 2025: Naoya Kanesaka appointed as CEO of Money Forward Home.
• Money Forward ME app has 17 million users; premium subscribers total 617,000.
• July 17, 2024: Money Forward and Sumitomo Mitsui Card announced a joint venture.
• December 2024: New entity launched with 51% Money Forward and 49% Sumitomo Mitsui Card ownership.
• Olive app collaboration targets 6 million users for integrated financial management.
• Money Forward ME’s revenue in 2024: ¥4.7 billion, EBITDA margin: 31%.
• Premium subscription price increase effective August 5, 2025; Olive users unaffected.
• Money Forward ME’s growth rate: 20%, compared to 40% for corporate services.
• New features include AI-driven financial advice and a “Share Board” for shared financial data.
• No user financial data shared with Sumitomo Mitsui Card without explicit consent.
Summary
Money Forward Home, a joint venture between Money Forward and Sumitomo Mitsui Card, aims to redefine personal financial management. With 17 million users, the Money Forward ME app faces growth challenges compared to corporate services. CEO Naoya Kanesaka emphasizes maintaining neutrality despite concerns over the 49% stake held by Sumitomo Mitsui Card. The partnership with Olive app, targeting 6 million users, is central to the growth strategy. New features, including AI-driven financial advice and a “Share Board,” aim to enhance user experience. Revenue for 2024 reached ¥4.7 billion with a 31% EBITDA margin. Premium subscription prices will rise in August 2025, but Olive users remain unaffected. User data sharing is strictly consent-based, ensuring privacy. The company envisions becoming an indispensable financial partner, addressing user concerns and innovating for the future.
