Key Facts
• FamilyMart will launch the ‘Approximately 40% Increase Campaign’ on August 5, 2025.
• The campaign includes 14 in-store products and 7 online gift items.
• This marks the 5th year of the campaign, initiated in 2021 for the company’s 40th anniversary.
• Products will see a 40% increase in quantity without price changes.
• Sales of increased-quantity items tripled compared to regular products in 2024.
• Popular items include ‘Famichiki’ (approx. $1.65) and ‘Spiced Pork Cutlet Curry’ (approx. $4.12).
• New additions target broader demographics, including women, with items like ‘Angel Cheesecake’ (approx. $1.70).
• Online-exclusive products, such as ‘Amaou Strawberry Cream Daifuku’ (approx. $25.90), are included for the first time.
• The campaign aims for a 10% year-over-year sales increase.
• FamilyMart operates 16,300 stores nationwide in Japan.
Summary
FamilyMart’s ‘Approximately 40% Increase Campaign’ returns for its fifth year, starting August 5, 2025. The initiative, launched in 2021 to celebrate the company’s 40th anniversary, offers a 40% increase in product quantity without price changes. This year, the campaign expands to include 14 in-store items and 7 online-exclusive gift products, targeting a wider audience, including women. Popular items like ‘Famichiki’ and ‘Spiced Pork Cutlet Curry’ are joined by new additions such as ‘Angel Cheesecake.’ Online offerings include premium items like ‘Amaou Strawberry Cream Daifuku.’ The campaign has proven successful, with sales of increased-quantity items tripling in 2024 compared to regular products. FamilyMart aims for a 10% sales growth this year, leveraging its 16,300-store network across Japan.
