Key Facts
• Lawson’s ‘Premium Roll Cake’ price reduced by 13 yen to 214 yen starting August 5, 2025.
• First launched in 2009, over 500 million units sold to date.
• Customer feedback prompted softer texture and cream adjustments.
• Product renewal achieved cost reduction by revising raw materials.
• This marks the 9th renewal of the product since its debut.
• Other examples of customer-driven product changes include Kameda’s ‘Kaki no Tane’ ratio adjustment and Nissin’s ‘Egg Pocket’ for Chicken Ramen.
• Expert highlights the importance of listening to customers while maintaining core product values.
• Historical example: Coca-Cola’s 1985 ‘New Coke’ faced backlash, reverting to the original formula within three months.
Summary
Lawson’s ‘Premium Roll Cake,’ a pioneer in convenience store desserts, undergoes its first price reduction since its 2009 launch, dropping by 13 yen to 214 yen starting August 5, 2025. This decision stems from customer feedback requesting a softer texture and cream, aligning with current trends. The renewal also achieved cost savings through raw material adjustments, marking the product’s 9th update. Experts emphasize the balance between adapting to consumer needs and preserving core product values, citing Coca-Cola’s 1985 ‘New Coke’ controversy as a cautionary tale. Lawson’s move reflects broader industry efforts to evolve beloved products while addressing economic challenges.
