Key Facts
• MUFG launched a new financial service, “Emutto,” in June 2025.
• President Hiroki Kamezawa reported positive feedback on the service.
• Goal: Open 1 million new bank accounts by the end of fiscal year 2026.
• Emutto offers up to 20% cashback on Mitsubishi UFJ Card purchases at partner stores.
• Card applications in June 2025 more than doubled compared to June 2024.
• Focus on expanding partnerships with everyday-use stores like supermarkets.
• Phase 2 (2026): Launch “Emutto Points” for use across group services.
• Services to include online securities, asset management, and inheritance solutions.
• Kamezawa emphasized seamless integration of financial services within the group.
Summary
Mitsubishi UFJ Financial Group (MUFG) aims to open 1 million new bank accounts by the end of fiscal year 2026 through its new financial service, “Emutto,” launched in June 2025. The service has received strong feedback, offering up to 20% cashback on Mitsubishi UFJ Card purchases at partner stores, with card applications doubling year-over-year in June. MUFG plans to expand partnerships with everyday-use stores and introduce “Emutto Points” in 2026, enabling customers to access integrated services like online securities, asset management, and inheritance solutions. President Hiroki Kamezawa highlighted the seamless integration of financial services within the group as a key feature of Emutto.
