Key Facts
• Rupert Murdoch’s News Corp plans to launch a new daily tabloid in California.
• The paper, named “California Post,” will debut in early 2026, based in Los Angeles.
• News Corp’s last U.S. daily launch was “The Daily” in 2011, which closed in 2012.
• California Post will feature “common-sense journalism,” celebrity news, sports, and entertainment.
• Content will be available across mobile, desktop, audio, social media, and print platforms.
• Los Angeles Times faces declining subscribers and staff, creating an opportunity for the new paper.
• News Corp CEO Sean Giancola highlights strong online reach over print for their brands.
• New York Post turned profitable in 2022 through efficient operations and audience monetization.
• California’s political landscape is liberal, but 38% voted for Trump in the last election.
• Experts see potential for right-leaning, sensational journalism in California’s media market.
Summary
Rupert Murdoch’s News Corp is set to launch the “California Post” in early 2026, marking its first major U.S. daily newspaper launch in nearly 15 years. The tabloid, based in Los Angeles, will adopt the sensational and right-leaning style of the New York Post, focusing on celebrity news, sports, and entertainment. With declining readership at the Los Angeles Times, the California Post aims to capitalize on the market gap. News Corp plans to distribute content across multiple platforms, emphasizing digital reach. Experts believe the paper could attract conservative and populist audiences in California’s predominantly liberal political environment. The New York Post’s recent profitability through streamlined operations and audience engagement serves as a model for this new venture.
