Key Facts
• June 2025 household spending averaged ¥295,419, a 1.3% year-on-year increase.
• Spending growth marks the second consecutive month of positive change.
• Food expenditure dropped 2.1%, the first decline in three months.
• Rice consumption saw a significant 12.1% decrease due to cost-saving trends.
• Consumers opted for cheaper alternatives like stockpiled rice or reduced purchase quantities.
• High inflation influenced consumer behavior, emphasizing budget-conscious choices.
• Automotive purchases rebounded in 2025 after a 2024 slump caused by certification issues.
Summary
The Ministry of Internal Affairs’ June 2025 household survey revealed a 1.3% year-on-year increase in average household spending, reaching ¥295,419. This marks the second consecutive month of growth. However, food expenditure declined by 2.1%, with rice consumption plummeting 12.1% as consumers prioritized cost-saving measures amid high inflation. Shoppers increasingly turned to cheaper options, such as stockpiled rice, or reduced their purchase volumes. Meanwhile, automotive purchases surged in 2025, recovering from a 2024 downturn caused by certification-related issues. These trends highlight a mixed economic landscape, with spending growth tempered by inflation-driven frugality.
