Key Facts
• August 8, 2025: Mexican President Claudia Sheinbaum addressed the issue publicly.
• August 9, 2025: Designer Willy Chavarria expressed regret over the sandal design.
• Adidas collaborated with Chavarria on sandals inspired by Oaxaca’s traditional huarache.
• Local authorities filed complaints, citing unauthorized reinterpretation of indigenous designs.
• The Mexican government demanded compensation from Adidas on August 8, 2025.
• Chavarria admitted the sandals lacked collaboration with Oaxaca’s Hidalgo Yalalag community.
• August 9, 2025: Adidas and Oaxaca officials agreed to meet for discussions.
• President Sheinbaum emphasized the need to respect collective intellectual property.
• Similar cases involved brands like Shein, Zara, and Carolina Herrera in the past.
Summary
Adidas and designer Willy Chavarria face backlash for sandals inspired by Oaxaca’s traditional huarache design, accused of cultural appropriation. Local authorities and the Mexican government criticized the unauthorized use of indigenous designs, demanding compensation. Chavarria expressed regret, acknowledging the lack of collaboration with the Hidalgo Yalalag community. President Claudia Sheinbaum stressed the importance of respecting collective intellectual property. Adidas and Oaxaca officials agreed to meet for discussions. This case highlights ongoing tensions over the use of indigenous art by global brands, following similar controversies involving Shein, Zara, and Carolina Herrera.
