Key Facts
• Second wave of Obon travel rush begins ahead of five-day holiday starting tomorrow.
• Flights to Matsuyama from Tokyo and Osaka nearly fully booked, especially morning flights.
• Matsuyama Castle sees long queues; visitors enjoy local specialties like mandarin juice.
• U-turn travel peaks expected on August 13-14 and August 17.
• Families adjust plans due to rain but enjoy activities like fishing and sightseeing.
• High temperatures and humidity drive demand for cold treats like ice cream and shaved ice.
Summary
The second wave of the Obon travel rush has begun as Japan prepares for a five-day holiday starting tomorrow. Matsuyama Airport is bustling with travelers, with flights from Tokyo and Osaka nearly fully booked. Tourist spots like Matsuyama Castle are crowded, with visitors enjoying local attractions such as mandarin juice served from taps. Despite rain altering some plans, families are making the most of their holidays with activities like fishing and sightseeing. High temperatures and humidity have also increased demand for cold refreshments. U-turn travel peaks are expected on August 13-14 and August 17.
