Key Facts
• Sapporo Dome announced a mid-term plan to achieve $30 billion revenue by 2031.
• The goal matches pre-relocation revenue levels: $31 billion (2021) and $29 billion (2022).
• Targeting an 80% utilization rate, surpassing the 2015 record of 77.9%.
• 2024 revenue reached $17 billion, achieving a slim profit after two years.
• New CEO Koji Abe, appointed in summer 2025, expressed 100% confidence in success.
• Main rental business capped at $20 billion; $10 billion to come from new ventures.
• Plans include expanding activities for foreign tourists, such as winter snow experiences.
• Focus on reducing fees lost to major booking platforms, keeping revenue in Hokkaido.
• Strategies include hosting profitable events, wellness hubs, and boosting local tourism.
• Abe envisions the Dome as a global-Hokkaido exchange hub, driving regional growth.
Summary
Sapporo Dome, facing financial challenges after the relocation of the Nippon-Ham Fighters, has set an ambitious goal of $30 billion in revenue and an 80% utilization rate by 2031. The new CEO, Koji Abe, is confident in achieving this target through a mix of rental income and innovative ventures, including activities for foreign tourists and local tourism promotion. The Dome aims to become a hub connecting Hokkaido with the world, fostering economic and cultural growth.
