Key Facts
• In 2026, SMBC and SBI will launch ‘Olive Infinite’ for digital affluent clients.
• Nomura Securities now focuses on ultra-wealthy clients with assets over 500 million yen.
• Wealth segment with 100–300 million yen assets is underserved by major financial firms.
• ‘Olive Infinite’ offers point rewards for securities transactions, a bold ‘negative spread’ strategy.
• Japan’s financial industry is shifting due to rising interest rates and structural changes.
• Emerging affluent individuals include startup founders, YouTubers, and cryptocurrency investors.
• Digital affluent clients prefer self-service but seek occasional expert consultation.
• ‘Olive Infinite’ allows clients to choose consultants based on reviews and expertise.
• Financial institutions face talent shortages, focusing resources on ultra-wealthy clients.
• Japan’s financial sector may consolidate, with regional banks merging into larger entities.
Summary
SMBC and SBI are set to launch ‘Olive Infinite’ in 2026, targeting Japan’s emerging affluent individuals with assets between 100–300 million yen. This segment, overlooked by major financial firms like Nomura Securities, represents a significant market opportunity. The service employs a unique ‘negative spread’ strategy, offering point rewards for securities transactions. It also introduces a client-centric model, allowing users to select consultants based on expertise and reviews. The rise of digital affluent clients, including startup founders and cryptocurrency investors, highlights a shift in Japan’s wealth demographics. These clients value digital solutions but occasionally seek expert advice. Meanwhile, financial institutions face talent shortages and increasing competition, prompting a focus on ultra-wealthy clients and potential industry consolidation. The emergence of ‘Olive Infinite’ signals a new approach to addressing evolving client needs in Japan’s financial landscape.
