Key Facts
• August 13, 2025: Amazon announces same-day fresh grocery delivery service.
• Prime members get free delivery for orders over $25; non-members pay $12.99 per order.
• Walmart Plus offers same-day delivery within 3 hours for $98 annual membership.
• Service available in over 1,000 U.S. cities, including Phoenix, Raleigh, and Tampa.
• Expansion planned to 2,300 cities by the end of 2025.
• Analyst Blake Droesch highlights Amazon’s $25 minimum order as a competitive move.
• Service directly challenges Instacart in the online grocery delivery market.
Summary
Amazon has launched a same-day fresh grocery delivery service to compete with major players like Walmart and Instacart. Prime members can enjoy free delivery for orders over $25, while non-members face a $12.99 fee per order. Currently available in over 1,000 U.S. cities, including Phoenix, Raleigh, and Tampa, Amazon plans to expand the service to 2,300 cities by the end of 2025. Analysts view this as a significant move in the digital grocery market, with Amazon’s reduced minimum order amount posing a direct challenge to Instacart. This initiative underscores Amazon’s commitment to expanding its grocery delivery services and enhancing customer convenience.
