Key Facts
• McDonald’s Japan planned a Happy Meal campaign starting August 29, 2025.
• The campaign featured a card game from the popular manga One Piece.
• On August 20, 2025, McDonald’s announced the campaign’s postponement on its official website.
• Issues arose in August 2025 during a Pokémon-themed Happy Meal campaign, including bulk purchases for resale and food waste.
• McDonald’s implemented purchase limits during the Pokémon campaign to address these problems.
• The postponement is part of a broader review of Happy Meal-related strategies.
• Customers during the campaign period will receive previously distributed toys as substitutes.
Summary
McDonald’s Japan has postponed its Happy Meal campaign, originally scheduled to start on August 29, 2025, featuring a One Piece card game. The decision, announced on August 20, 2025, follows issues during a Pokémon-themed campaign earlier in the month, including bulk purchases for resale and food waste. McDonald’s cited the postponement as part of a broader review of its Happy Meal strategies. Customers during the campaign period will receive previously distributed toys as replacements.
