Key Facts
• August 21, 2025: Consumer Affairs Agency addressed McDonald’s Japan on food waste prevention.
• Issue arose from Pokémon Happy Meal campaign, leading to bulk purchases for resale.
• Food waste occurred as purchased meals were left uneaten.
• Consumer Affairs Agency head Natsuko Horii expressed regret over the food waste.
• McDonald’s Japan announced measures like purchase limits and campaign reviews.
• Agency urged balancing consumer enjoyment with food waste reduction.
• Broader appeal made to the food industry for sustainable campaign practices.
Summary
The Consumer Affairs Agency of Japan has called on McDonald’s Japan to implement measures to prevent food waste following issues with its Pokémon Happy Meal campaign. The campaign saw bulk purchases by resellers, leaving the food uneaten and resulting in significant waste. During an August 21 press conference, agency head Natsuko Horii expressed regret over the situation, emphasizing the need for responsible sales practices. McDonald’s Japan has since introduced purchase limits and is reviewing its campaign strategies. The agency also urged the broader food industry to ensure campaigns are both enjoyable for consumers and environmentally sustainable.
