Key Facts
• August 2025: Kamimikawa Town, Tochigi, launches $2,000 subsidy for Nissan car buyers.
• Eligible vehicles: Nissan Ariya, Fairlady Z; Leaf to be included upon domestic release.
• Applicants: Town residents or businesses registered in Kamimikawa.
• Budget: $200,000; first-come, first-served until March 31, 2026, or depletion.
• Purpose: Boost local economy and support Nissan amid declining performance.
• Historical context: Similar subsidy in 2009 during global financial crisis.
• Current focus: Limited to vehicles produced at Nissan’s Tochigi plant.
Summary
Kamimikawa Town in Tochigi Prefecture has introduced a $2,000 subsidy for residents and local businesses purchasing Nissan vehicles produced at the town’s Tochigi plant. The eligible models include the Ariya and Fairlady Z, with the Leaf to be added upon its domestic release. The program, with a $200,000 budget, runs until March 31, 2026, or until funds are exhausted. This initiative aims to stimulate the local economy and support Nissan, which is facing financial challenges. A similar subsidy was offered in 2009 during the global financial crisis, but this time, the program is restricted to vehicles manufactured at the Tochigi facility.
